Contact Page Examples (275)

What the strongest contact pages do differently

Sorting these 275 contact pages by how they score against the conversion rubric, then comparing the strongest 55 with the weakest 55, is the fastest way to see what actually separates them.

Strongest 55Weakest 55Share of contact pages in each band, 0 to 100%

What happens next

1. An explanation of what happens next, see the contact pages that have it
   20%87%
   +67
2. An agenda for the call, see the contact pages that have it
   0%49%
   +49
3. A stated call length, see the contact pages that have it
   2%44%
   +42

Proof

1. A customer logo wall, see the contact pages that have it
   22%65%
   +43
2. A named or pictured rep, see the contact pages that have it
   0%33%
   +33
3. Customer testimonials, see the contact pages that have it
   15%42%
   +27
4. Testimonials with a real name attached, see the contact pages that have it
   15%42%
   +27

Conversion

1. A pricing link on the page, see the contact pages that have it
   44%71%
   +27
2. A self-serve route around sales, see the contact pages that have it
   58%80%
   +22

The form

1. A privacy line by the form, see the contact pages that have it
   24%45%
   +21
2. A booking calendar, see the contact pages that have it
   0%16%
   +16

How to structure a contact page, by the numbers

The questions a team asks when it rebuilds a contact page, answered from the 275 here. Where the strongest 55 and the weakest 55 disagree, that gap is the answer.

Should the page carry a form at all?

• A form on the page itself on 72%
• An email-only form on 4%, for products that route the lead later
• A booking calendar on 4%, which lets the visitor pick a slot instead of waiting

How many fields should the form ask for?

A privacy line next to the form, saying what happens to the details entered, is on 33%. The strongest 55 write one 45% of the time against 24% of the weakest.

What happens after the visitor hits send?

• The page says what follows and roughly when on 50%
• The agenda of the call is printed on 20%
• How long the call takes is stated on 14%

This is the widest gap on the page type. Write it in one line above the button: who replies, in what form, and how soon.

Should the page offer a way around the form?

• A self-serve route out of sales on 69%
• A pricing link on 60%
• A direct email address on 31%, a phone number on 20%, a chat widget on 16%
• A sticky header on 67%, so the rest of the site stays one click away

What proof belongs next to the form?

• A logo wall on 41%
• Testimonials on 23%
• Testimonials with a real name attached on 21%, an embedded video on 6%

How long is a contact page?

3 sections between the navigation and the footer, half of them between 2 and 4. The form is the page, and the rest of the sections are there to make it easy to fill in.

The moves almost nobody makes

Each sits under 10% of the market, with the strongest contact page that uses it.

A named face on the page

10% show who the visitor will actually talk to, by name or by photo. Among the strongest 55 it is 33%.

A stated call length

14% say how long the call takes, so the visitor knows what they are booking before they hand over an email address.

An email-only form

4% ask for an email address and nothing else, then qualify the lead in the reply.