01 / The objective
The starting point
Web Anatomy started with no search traffic and no established domain authority in a market already crowded with agencies, inspiration libraries and conversion tools. Publishing generic SEO content would not be enough. The site needed a differentiated asset that practitioners would genuinely use and that search engines and AI assistants could understand as a reference.
Project priorities
- Build a qualified organic acquisition channel from zero
- Turn original website research into pages worth ranking and citing
- Create a reusable content system rather than a collection of isolated articles
02 / What we did
The decisions that made a difference
- 01
A proprietary research base
more than 10,000 SaaS website sections collected and organised around real conversion patterns.
- 02
High-intent reference pages
built around the questions B2B teams ask when they redesign landing pages and improve conversion.
- 03
Evidence on every page
real screenshots and concrete patterns instead of generic advice.
- 04
A reusable publishing system
that turns new research into connected pages and keeps the acquisition asset growing over time.
03 / Results
The key results
Starting from zero, Web Anatomy reached 3,000 visits in 5 months in the highly competitive B2B conversion niche. The project demonstrated that original research can become a compounding acquisition channel, not just a one-off content campaign.
visits reachedStarting from zero, over a period of 5 months.
SaaS sections organisedOriginal research used as a basis for publishing.
The takeaway
Our own site is a testing ground. This case documents traffic, not client revenue or visibility in AI answers.
Historical project results. The scope and period are stated for each metric.
